The Natural Electricity Tour and Miss Universe - Take you through the Milky Way…
October 15, 2008| Posted by dove16 | Categories: Uncategorized
The Natural Electricity Tour lands in San Francisco Sunday, October 26, 2008 - Featuring iLL-Literacy with the Hi-Life’s and The Getback. As the Bay Area’s very own intergalactic Hip Hop, spoken word, funk band - iLL-Literacy will take you on a journey through the Milky Way evoking the spirits of James Brown, Parliament, and Janelle Monae, are you ready to ride…?!
The evening is also a celebration for the book release of iLL-Literacy’s sole female member, Ruby Veridiano-Ching with her debut poetry and short writing book “Miss Universe” (featured in M.I.S.S Crew and Venuszine).
Get inspired… CHECK OUT THE MISS UNIVERSE PLAYLIST!!
“CMJ is a perfect place for a global hip-hop event like this” said The Bloom Effect CEO, Fiona Bloom. “An event that unites MCs from a variety of backgrounds, countries and nationalities is exactly the kind of event that we want to be promoting at a global music conference like CMJ”. - Full press release here: Global Hip Hop Throwdown - CMJ
CMJ goes down in Nueva York, this coming October 21 - 25, 2008. It has become a yearly highlight for fans, artists, filmmakers, and industry professionals. Whether it’s the artist side, production, PR, distribution, etc., this festival is worth going to at least once… (I have yet to go, ha!) If you don’t believe me, ask Fiona Bloom… She has been a key figure in the independent hustle and beyond, having worked with clients such as The Lyricist Lounge, MIDEM, StonesThrow Recordings, Mixtape Riot, Mudville, Aloe Blacc, Anthony David, Roxy Cottontail, Sway Dasafo, Saian Supa Crew, Tommy Boy, and Spectre Entertainment Group, amongst many others, with her independent PR and Marketing company - The Bloom Effect.
As a publicist, event planner, A&R, business consultant (and so much more!), Fiona, whether or not she realizes it, has been a mentor to me for quite some time. I asked her a few questions for the lo down segment of this blog that I thought you would find interesting:
- What is Public Relations?
- What is an artists biggest misconceptions of the purpose and role of a publicist?
- How do you know when it’s a good time to have someone manage your press and marketing?
- What should you look for when hiring a publicist?
- What can an artist do for themselves to get press and exposure?
- What common do’s and dont’s would you advise to an artist manging their own image and press?
- What companies/sites do you recommend an independent artist work with to promote themselves?
- What advice would you give to someone that feels like giving up their dream?
You can find out what The Bloom Effect had to say in the next few days (oh, the suspense!), But before you do, mark this event in your calendar if you’re in NY and say hello to Fiona for me!
ps. volunteering would be a good way to soak up game and experience CMJ, for information on volunteering contact: volunteer@cmj.com
October 10, 2008| Posted by dove16 | Categories: Uncategorized
Beautiful feature on imeem’s home page today of iLL-Literacy! Great way for them to start their Fall Tour! As I write this, they’re on their way to Fresno… and it gets oh so naturally electrifying!
To find out the rest of the “Natural Electricty” tour dates check HERE
October 9, 2008| Posted by dove16 | Categories: Uncategorized
Some really great videos recently came out, I thought I would share. The selection reflects the present times we are facing, beauty, love, and the future…
- promoting takes time and energy
- collecting data is important (how many people attend, how much money is being spent, what type of promo brings in more people, etc)
- This event has allowed a lot of networking and relationship building for artists, when the vibe is right you can catch a cypher, and business cards are exchanged frequently.
- I’m getting too old for the clubs… Twice a month this event gives us time to chill with our homies in a relaxed, comfortable environment.
- Good, quality, organic food makes a difference - don’t sleep on eating here! The kitchen closes at 1am.
Join us along with resident DJ - WONWAY POSIBUL and guest DJ - FOODERS this Thursday 10/09. Enjoy a late dinner, and chill with us from 11-1 as we reminisce the days of “New Jack Swing”.
LISTEN TO EVENT SOUNDTRACK HERE (via imeem)
Resident DJ - Wonway: www.myspace.com/thinkbeat
Guest DJ - Fooders: www.myspace.com/djfooders
October 7, 2008| Posted by dove16 | Categories: spread love
One of the first albums I promoted was Dahlak’s (of iLL-Literacy) debut album “Dual Conciousness” back in 2007. He’s been steady grindin since then, and below is the first taste of what Dahlak has been cookin up… Keep your ears to the internets for more music from Dahlak with the mixtape release “Live From The Boondocks - Commencement” out November 08!
October 6, 2008| Posted by dove16 | Categories: Uncategorized
I first started out in the music industry the summer of 2005. Three years doesn’t seem too long ago… but a lot has happened, and many business relationships have led me to start my own PR & Marketing company, which continues to unfold. So in case anyone was wondering how I got into all of this - it all started with my younger brother Mono and his music collective, Baysick Entertainment.
Video Description: This is a cooking show/music video that Mono produced (beats & visuals), and edited. My younger sister is the chef, and DJ Donkey Nutz did the scratches.
To make a lengthy story short, the emcees, DJ’s and producers of Baysick Ent., gave me my first shot at managing artists. We all learned a lot through the process, and although Baysick Ent. (as a collective) is no longer active in pursuing a career in music, it definitely was a stepping stone for all of us to figure out what we wanted out of life, our careers, and our responsibilities.
This Friday at Club 6 in San Francisco, Lansky, one of the emcees from Baysick Ent. (he’s also my cousin!), will be releasing “The Campaign”:
I have a feeling after all the Henn is gone and the show clears out, we’ll end the night eating Chico’s pizza on the block - ”Back To Natoma…”, like we always do! Errrayyyy!
Here are two creative ways you can reach out to your fans, community, network, etc. Both services are FREE to use, and if you think through how to implement these tools into your promotions and marketing plan, you should see some really positive results.
1. www.blogtalkradio.com - Create a live radio broadcast - speak to your fans, conduct interviews, hold a press conference, etc.
2. www.blogtv.com - Create a live video broadcast - interact with your fans, schedule a live show, bring your fans into the studio, take them on the road with you on tour, etc. Really cool feature is that your fans can chat in real time with each other as they watch your broadcast, the text box appears below the screen. You can schedule your broadcasts so fans know when to watch your “show”.
here are my two cents on ways you can use these tools:
- take your friends, family, fans on tour with you using blogtv.com, schedule a “tour check in” at a designated time so fans know when to log on and watch.
- schedule a press conference using blogtalkradio.com, this can be helpful when scheduling across different timezones.
- bring your fans into the studio with you, it’s like reality TV!! (please no drama…)
- DJ’s create your own live mix show using blogtalkradio.com
At minimum, just check out these sites, play around with it, and see if you get inspired to use the services. It definitely can come off as corny if not planned and executed correctly, you should probably go through some test runs before promoting to a live audience.
"In the Bay Area where art and innovation can be found on every corner, it's very difficult to stand out as a creative force. Paloma tackles that head-on, and has quickly become a vital asset to artists in the area and beyond. She is generous with her ideas because she can afford to be--constantly offering a new perspective and brutally honest with her feedback. There are a lot of people out there who can attribute much of their success to Paloma's efforts." - iLL-Literacy (Adriel Luis)
“Paloma Belara is a beautiful rarity in the industry: she represents integrity, brilliance, and unwavering respect. A breath of fresh air, she treats her artists with sincere devotion and genuine interest in the betterment of their careers- any artist would be lucky to be represented by her.” - iLL-Literacy (Ruby Veridiano)
“Paloma’s work ethic and willingness to explore unconventional marketing and business tactics has given my business a very noticeable boost. Investing in her has been one of the best decisions I have made as an artist.” - Bambu (Native Guns)
"Paloma is fully dedicated to the people around her, and it shows in her approach to her work in music and entertainment. She is very sharp, honest and industry-savvy. A great person to have by your side."
- Xylophone Films (A.J Calomay)
